In today’s digitally driven business environment, it is critical that businesses are powered by enterprise software that is tailored to their specific needs. Indeed, every business – even if they sit within the same sector or industry – has a unique customer experience and differentiated offering, which must be reflected and supported by the enterprise software that drives the business.
Cape Town-based redPanda Software and PCMS, one of the world’s leading point-of-sale software companies, have announced the extension of their partnership by adding sales and implementation to redPanda Software’s existing development role.
South Africa is on par with the rest of the world when it comes to enterprise software development. The business demands are similar to the rest of the world and software development companies have the ability to compete with anyone abroad.
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of data-driven brand loyalty.
Increasingly, retailers need to create a compelling reason for customers to enter their stores and should look at technology as a way to differentiate themselves from the competition.
Retailers are looking to enhance in-store value propositions with a personalised customer experience.
Advances in technology have driven change in the retail and hospitality industry, which has significantly impacted the way in which brick-and-mortar stores operate.
Personalisation is a powerful tool that allows retailers to market to the right person, at the right time, with the right offer. Store owners can now offer tailored products and promotions to customers using data analytics and artificial intelligence – and they are seeing greater sales as a result.
Much attention has been given to the phenomenal rise of e-commerce, as consumers delight in the convenience of shopping from the comfort of their homes. And as e-commerce interfaces have become ever more slick and seamless, with one-click payment systems and smart, interactive platforms, shoppers have begun to use e-commerce on a regular (sometimes daily) basis.
As business confidence in South Africa plummeted six points in June on the back of disappointing gross domestic product figures for the first quarter, South African retailers battle to achieve profitability, compounded by a PwC survey that names South Africa as the country with the highest rate of economic crime in the world.
